Work Services Process Case Study Engagements Contact
Austin, Texas · B2B SaaS

Campaign creative at the volume
paid media actually needs.

Video, display, landing pages, and social-ready assets for B2B SaaS — built from one creative system, across every format your channels demand, fast enough to test.

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Video · Brand & performance
Display · Banner sets
Landing Pages · Campaign-matched
Social · Paid & organic cuts
The System

One creative spine.
Every format.

Video cuts, display units, social variants, and the landing page they all point at are developed from one creative architecture — not a hero spot re-cropped and a banner set outsourced somewhere else. That's why the whole campaign looks like the same campaign.

16:9
4:5
1:1
9:16
300×250
728×90
Capabilities

Everything the campaign
runs on.

Most teams buy video from one vendor, banners from another, and the landing page from whoever has capacity. Then spend three weeks making them look related. This is all of it, from one system.

01
Built to Run
Campaign Video
Brand films, promotional spots, product and explainer video, customer stories, and event capture. Concept and storyboard through shoot, edit, motion graphics, and final delivery in every cut the media plan calls for.
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02
Volume Without Drift
AI-Assisted Production
Generation pipelines governed by a written brand system, so variant counts scale without the brand drifting. Brand-critical elements — logo, wordmark, real product UI — are never generated, only composited in post.
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03
Every Placement
Display & Banner Advertising
Static and animated display sets across the full IAB size range, plus HTML5 units where the placement supports them. Built from the same creative spine as the video, so the retargeting impression looks like the awareness impression.
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04
Where the Click Lands
Landing Pages
Campaign landing pages designed and built to match the creative that drove the click — message, palette, and motion carried straight through. Responsive, fast, and instrumented so the conversion data is readable.
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05
Made for the Feed
Social-Ready Content
Vertical and square cuts, hook-first edits, captioned and sound-off legible, sized for paid placements and organic feeds alike. Delivered as a batch built for testing, not a single hero asset with four crops.
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06
The Governing Layer
Brand & Campaign Systems
The layer everything else is built against: palette, type, illustration language, motion behavior, AI generation standards, and the format matrix itself. Written first, so the hundredth asset still looks like the first.
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07
Both Directions
Localization & Versioning
English-market creative for Japanese companies selling into the US, and the reverse. Subtitling, voiceover, on-screen text, and cultural adaptation — versioning handled as part of the build rather than as a rescue job afterward.
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08
Depth Over Volume
Documentary & Brand Films
Interview-led, story-first work when the brand needs depth rather than volume. Produced end to end — and the reason the generated and performance work has taste.
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Media planning, buying, and account management stay with your media team or agency. This is the creative that runs inside it — built to their specs and delivered organized for the platform.

The Full Build

Buy the campaign,
not the pieces.

The whole asset set scoped as one engagement, produced from one brand system, delivered on one calendar. One partner, one invoice, and a campaign that arrives looking like a campaign instead of three vendors' work stapled together.

Available as a sprint or a retainer. Any single service on this page can also be bought on its own — the system is what makes the bundle worth more than the sum.

How engagements work All services
  • 01 Brand and campaign system, written first
  • 02 Campaign video, every cut the plan calls for
  • 03 Display and banner sets across the buy
  • 04 Landing pages the creative points at
  • 05 Social-ready cuts, batched for testing
  • 06 Localized versions where the market needs them
Selected Work

Systems, and the
craft underneath them.

Campaign creative and the documentary practice it's built on.

Spec Campaign Enterprise SaaS spec campaign spot
Enterprise SaaS — Spec Campaign Spot
The spec piece that opened the engagement: an AI-assisted brand spot built to campaign spec before there was a brief. It became the proof that a generated pipeline could hold a brand together.
AI PipelineBrand SystemPaid Social
Short Film The Usual
The Usual
Narrative short. Written, produced, and cut in house — the craft baseline every campaign asset gets measured against.
NarrativeCinematicOriginal
Mini Doc CYJ Texas
CYJ Texas — Mini Doc
Intimate interviews and observational footage, capturing voices the mainstream coverage wasn't reaching.
DocumentaryInterview-led
Pilot UNSPOKEN
UNSPOKEN — Cinematic Recreations
Proof-of-concept pilot opening on a real therapy session, filmed with permission. Currently seeking distribution.
RecreationDevelopment
Jake Matkins
About

One partner for
the whole campaign.

Matkins Digital is a creative media agency in Austin working with B2B SaaS and enterprise marketing teams. Video, display, landing pages, and social-ready assets — produced from one brand system so a campaign arrives complete instead of assembled from three vendors who never spoke to each other.

I'm Jake Matkins. I came up as a documentary filmmaker and live broadcast producer, and I'm CTO at Burnout Brothers Media, a Central Texas studio led by Emmy-affiliated producers. That background is the point — anyone can generate creative now. The scarce part is knowing what's worth making, holding a brand together across a hundred assets in a dozen formats, and shipping on a campaign calendar.

Production capacity scales through a vetted contractor bench brought in per project. Direction, brand governance, and delivery stay with me.

Video · Display
Landing pages and social, from one creative system
12+
Format and size variants per campaign package
Enterprise
SaaS anchor engagement, US market entry

See the system applied.

A Japanese enterprise software company entering the US market, a full campaign funnel, and a brand system written before a single frame was generated.

Read the case study How the work gets made
Contact

Let's find out
if there's a fit.

If you've got a campaign to fill, a brand that needs a system, or more channel surface than your production budget covers — tell me what you're working on. Whole campaigns or a single piece of it. You don't need it fully scoped. I'll come back within one business day.

Email
jake@matkinsdigital.com
Phone
(512) 588-3095
Based in
Austin, Texas
✦
Message sent.
Jake will reply within one business day.